Eu estava no meio da minha apresentação. Diante de mim havia uma sala cheia de pessoas que eu mal conhecia. Então algo aconteceu. É o que todos os oradores temem. Meus slides desapareceram da tela grande atrás de mim. Se foram e nunca mais voltaram....
Nunca a equação conhecer/gostar/confiar/compartilhar foi tão relevante como nos dias de hoje. Como uma marca é percebida por seu público tem muito a ver com o tipo de conteúdo disseminado por ela, principalmente se considerarmos o alcance e relevância das mídias sociais. Conteúdo de qualidade,...
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